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Pick a Category, Sell then Sell
Again!
By David McKenzie
Many affiliates complain that it is just too difficult to focus
on fewer affiliate programs. There are just too many good ones! But it really is
imperative to your success as an affiliate.
One way around this problem is to pick a theme for your
affiliate programs. Your theme could be travel or music. Or your theme could be
certain types of information products.
Clickbank – http://www.clickbank.com -
is perhaps one of the largest groups selling digital information products. There
are thousands of web businesses selling all sorts of products with a network of
over 100,000 affiliates.
Although they only offer a single tier affiliate program for
each product, the commissions are usually very high, often 50%.
But why is this so important?
What ClickBank do offer are their digital information products split by
category. It allows the affiliate to focus. If you go into the shopping link
from the home page you will see a number of categories.
For instance, you could click on the category Business to
Business and then Education. Or you could click on the category Health and
Fitness and then Diet.
When you click on each of the categories or sub-categories you can view a list
of all the products being sold in that category.
You could select the top 10 in Business to Business / Education or the top 10 in
Health and Fitness / Diet and join each of those 10 affiliate programs.
Here is a little tip: each product is ranked by how many sales are made so you
can be sure that the top 10 in each category are the best sellers. It is better
to become an affiliate of the best sellers.
By joining 10 affiliate programs in one category you are still selling 10
different products as an affiliate but you will be far more focussed than 90% of
all other affiliates. That is because you will be selling similar items.
This makes your marketing job just that bit easier. All
products will be suitable to the same market so you can sell each item to your
email list over a period of time. This means you can sell up to 10 times to the
same list. This is much better than trying to sell golf clubs to fishermen!
Focus is one of the true keys to success with affiliate
programs. One way to focus is by selecting a particular
category.
Selling 10 of a similar item to the same audience is about 95% easier than
selling 10 different things when it comes to affiliate programs.
Resource Box
David McKenzie is offering a Free Email Course
“5 Tips to Being Successful with Affiliate Programs”
==> http://www.1sthomebasedbusiness.com
Click now for your FREE course!
If you would like a copy of this article emailed to you,
click
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_____________________________________________
BRISNEY INVESTMENTS PTY LTD (ACN 087 910 914)
21 Second Avenue, Coolum Beach, QLD, Australia
Postal: PO Box 657, Coolum Beach, QLD, Australia
Phone: 61 7 5446 1911 Fax: 61 7 5446 1933
Email: mailto:brisney@brisney.com
© Copyright 2003 Brisney Investments
Pty Ltd
All Rights Reserved World Wide
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